![]() Ultimately, it boils down to how many users type the same query into their search bar each month. Those qualifiers may be correlated, but they don’t define the concept. Long-tail has nothing to do with difficulty, specificity, conversions, or the length of the query. In other words, they include all the terms that live in the elongated section of the keyword graph. Long-tail keywords are unpopular phrases that users only search a few times per month. And sometimes the axes don’t even make sense. Images like the ones below are just illustrations that don’t actually plot any real data. ![]() Unfortunately, most of the keyword graphs you’ll find online are wrong. ![]() In this article, I’ll clarify what long-tail keywords really are, and I’ll explain how you should use them in your SEO strategy. Even worse, it could steer beginners down the wrong path and harm their search engine optimization efforts for years.īut don’t worry. This makes it hard to develop a clear SEO strategy that drives meaningful organic search traffic. And most folks wrongly use word count as a deciding metric. ![]() If one keyword falls to the right of that line, it’s long-tail. The problem with these definitions is they arbitrarily draw lines in the sand to separate long-tail keywords from chunky middle terms. In fact, in a recent survey on LinkedIn, only 22% of respondents understood the concept of long-tail terms. Some say they convert better, and others state they’re more specific than head terms. Some folks define long-tail keywords as phrases with more than five words. If you read 100 articles, you’ll find 100 different explanations of what they are. Individually, long-tail queries don’t drive much traffic, but collectively they can make a difference.We call them long-tail because they fall in the elongated part of the keyword search volume graph.Long-tail keywords are unpopular phrases that users only search a few times per month.
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